Vilano Beach Town Center

Dream Come True – After more than a decade of planning, a Publix is coming to the Vilano Beach Town Center, groundbreaking was on January 12th, 2011 at 4:00 p.m. The new grocery store celebrates strong community initiative, long-term investment by the County, and a unique public/private partnership. Click for more.

Vilano Beach Main Street has been designated as the Florida Main Street Program of the Month for March 2009. As a Florida Main Street Community, designated in 2003, Vilano Beach has used its distinctive structure and waterfront location to develop a unique Main Street program. Communities are selected for this award based on active participation in the Florida Main Street Program. Full story.

Vilano Beach Town Center

A Unique Waterfront Business Destination – The success of Vilano Beach Town Center is the result of a 10 year vision, planning and implementation process between St. Johns County and the North Shores Improvement Association. Millions of dollars of grant funding have been received from federal, state, regional and local sources for planning and public improvements. The partnership receives technical assistance as a designated Waterfronts Florida Community and a Florida Main Street Community. Honored with a Sustainable Florida Award, as well as regional awards for the Town Center Master Plan and Design, Vilano Beach Town Center is a unique waterfront business destination. Click for Marketing Handout. (January 2008)

Business Recruitment Study

This report addresses the feasibility of retail development in the Vilano Beach Town Center, near downtown St. Augustine, in St. Johns County, Florida. The study updates earlier work on potential commercial development at this location prepared in 2005. (January 2008)

Vilano Report Cover Table of Contents
Executive Summary Introduction
1 B Section 2 1 C Section 3
Conclusion Appendix

Vilano Beach Town Center Brochure (January 2007) The brochure gives an overview of the Town Center’s Vision, History and Economic Incentives. It has a visual interpretation of the Town Center Mixed Use Land Use Designation and related Regulatory Standards. Click here to view the Brochure.

Architectural Design Models

Art Deco Design model
Art Deco

Vilano Beach Town Center Landscaping (March 2008) Private property pieces that complement the existing streetscape design and which may be placed within the Right-of-Way subject to zoning requirements and design standards including plants, benches/tables, planters, litter receptacles, paving materials. Click to view.

Vilano Beach Commercial District Gibbs Retail Market Analysis (June 12, 2005) The Gibbs Study gives detailed Economic and Market related information in support of the mixture of commercial/businesses in order to make this a successful economic redevelopment area. Please see Executive Summary pages 1-19.

Executive Summary Vilano Beach Shopping District
Census Demographic Profile Radius Profile
Population Growth Map Household Growth Map
Household Income Map

    Click for larger view
    Town Center Mixed-Use Plan.
    Click for larger view
    Click for larger view
    Visualizations of the new Town Center.