TDC Programs

The Council helps produce a Tourist Development Plan that outlines how the proceeds of the 4% Tourist Development Tax (TDT) will be used for 4 specified spending categories:

Destination and Marketing

The County has a contract with the St. Johns County Visitors and Convention Bureau (VCB), which is a not-for-profit corporation made up of more than 200 tourism businesses from around the county. As part of its agreement:

  • The VCB is responsible for developing and implementing an annual marketing plan promoting St. Johns County worldwide as a desirable visitor destination. 
  • VCB partners also leverage the County’s marketing dollars through co-op advertising, trade-show participation and by providing complimentary or low-cost goods and services for visiting travel writers, tour operators, meeting planners and other travel industry professionals.
  • VCB Promotional Tool Kit

Arts & Culture Management

St. Johns County Tourist Development Fiscal Year 2022 Arts/Culture/Heritage (ACH) Funding Program

Through Arts and Culture programs, TDC funds enhance the visitor experience and contribute to residents’ quality of life.

  • Each year, approximately 40 cultural heritage and cultural arts programs including historic reenactments, museum programs and performing and visual arts programs are presented throughout the County with the financial assistance of the TDC. 

A nine member Funding Panel is appointed by the Board of County Commissioners to review and make recommendations regarding the numerous requests received every year for funding. 

St Johns County Tourist Development Tax Arts Culture and Heritage Grants are available in four program/event categories:

  • Visitor Experience grants support free programs such as concerts, festivals, reenactment and other events focused primarily on visitors already in St Johns County. For-profit businesses, non-profit organizations, and units of government and higher education are eligible to apply in this category.
  • Annual and Special Events grants support programs and events that attract visitors from out of county and may be ticketed or free events. For-profit businesses, non-profit organizations, and units of government and higher education are eligible to apply in this category. 
  • Resource Development grants support projects to improve the presentation and production capacity of county non-profit arts culture and heritage organizations.

Application Deadline: June 1, 2021. Guidelines and links to the on-line application process are available at

Workshops are no longer mandatory but are highly recommended, as they include information about any revisions and the online submission process. All news and updates about TDC Grants will be posted in our weekly newsletter so please sign up for it on this website.

Sign up for the St. Johns Cultural Council Newsletter. The application deadline is scheduled for Saturday, June 1, 2021. (subject to change)

The Cultural Council recommends that the applicant representative who attends the workshop be the person who will complete the Grant Application and serve as the Contact Person. For additional information please call the St. Johns Cultural Council at 904-808-7330.

For more information on the TDC/ACH Grant program, please contact the St Johns Cultural Council at (904) 808-7330.

Leisure / Recreational Development (Sporting Event Grants)

TDC programs under Leisure and Recreation are managed by the County’s Parks and Recreation Department and have included capital projects such as fishing piers, boat ramps and beach re-nourishment / maintenance.

  • Sporting events such as the Triple Crown Sports baseball tournament and the St. Augustine Amateur golf tournament also receive TDC Category 3 funding.
  • A TDC funded sports event grant program is administered by SJC Parks & Recreation Department. Guidelines and application.

Administration, Special Uses and Special Events

Funds tourism related infrastructure improvements such as the St. Augustine Amphitheatre and the St. Johns County Convention Center, and provides financial support for certain significant special events like THE PLAYERS Championship and Nights of Lights, and funds Administrative and Operational expenses.

Cross-Category Programs

Additionally, funds from all three categories are used in some larger programs deemed important to the visitor experience or as tourism-generators including THE PLAYERS Championship golf tournament and the MPS Tennis Championships, both in Ponte Vedra Beach, the St. Johns County Convention Center at World Golf Village and the City of St. Augustine’s Visitor Information Center.